I appreciate smart, funny, thoughtful, and thought-provoking marketing and advertising as much as the next person. But sometimes an ad or marketing campaign makes me scratch my head and reduces me to Tom Hanks in Big when his nemesis, played by the actor John Heard, presents an idea of a Skyscraper that turns into a [...]
If you haven’t heard Rebecca Black’s song Friday consider yourself lucky. The rest of us contributed to her Youtube video being viewed over 200 million times. Using web video, like Youtube and Vimeo, to market your products and services can be done cost-effectively and provides another channel for potential customers to find you (an added bonus? Google includes Youtube videos in their search engine result pages).
Here is another great example of how dogs and marketing go great together. This commercial also uses a great Ray LaMontagne song, making the ad even more memorable. In fact, the song was more easily recalled than the company. Traveler’s Insurance may not like that fact, but their licensing of a great and memorable song (plus [...]