Marketing Featuring Dogs and Good Music = Really Good Marketing

On June 25, 2011, in Blog, by Atomic-Dog Marketing

Here is another great example of how dogs and marketing go great together. This commercial also uses a great Ray LaMontagne song, making the ad even more memorable. In fact, the song was more easily recalled than the company. Traveler’s Insurance may not like that fact, but their licensing of a great and memorable song (plus the dog) built a lasting connection that will benefit Traveler’s beyond their TV ad buy because of the viral nature of their commercial, as evidenced by the nearly 1 million views the official youtube video has received.




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