Online Marketing: Run with the Pack?

Your small to medium business has a lot of online marketing options to add customers and grow revenue. And while some options may be more popular or generate more buzz than others, popularity and buzz alone may not translate into results for your particular business. Atomic-Dog Marketing can get your business running with the pack (i.e. Social Media, Facebook, Twitter) or break your business away from the pack if the popular and trendy can’t deliver the right results to your business. We provide the following services.

Website Development

Maximizing your online marketing efforts, especially Search Engine optimization (SEO) and Search Engine Marketing (SEM), to grow your business depends largely on how well your website converts visitors to customers.
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Search Engine Optimization (SEO)

Before the Internet, your small to medium business would rely on yellow pages, TV, radio, and print advertising to find and attract customers. Google, Bing, and other search engines have changed the way consumers research and find your business. Getting organic (non-paid) traffic from search engines takes more than keyword-driven title tags, meta data, and headers.
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Search Engine Marketing (SEM)

Paying for placement within a search engine’s results on a Pay-per-Click (PPC) basis can quickly impact your business. An effective PPC search engine advertising program requires research, attention to detail, well crafted ad copy, effective landing pages, and regular monitoring to ensure your program is cost-effective and delivers a high return on investment (ROI). If not properly implemented, PPC search engine advertising can be a source of frustration and a drain on a marketing budget.
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Affiliate Marketing (CPA)

Performance-based affiliate marketing uses a Cost-per-Acquisition (CPA) model that controls costs by fixing expenses directly to revenue (sales). Affiliate marketing uses track-able links from third-party sites to your site. If a visitor referred to your site by a third-party site results in a sale then you would pay a fixed amount or percentage of sale to the referring third-party.  Affiliate programs can be managed and promoted in-house or managed and promoted by an affiliate network on your behalf. There are pros and cons with either approach.
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Email Marketing

Email marketing has seen its effectiveness and response rates decline due to saturation and spam; however, email marketing can deliver value and positive, cost-effective results with the right message, frequency, relevancy, and target audience. Implementing a “best practices” approach to your email marketing can be the difference between recipients feeling warmth or wrath toward your messages.
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Display Advertising (CPM)

Display advertising, or banner ads as most commonly known, has undergone many changes in reaction to reduced response rates (called click-through rates or CTR). Typically purchased on a Cost-per-Thousand (CPM, with ‘M’ being the Roman numeral for 1,000) impressions model, display advertising offers graphically visual messaging that PPC search marketing can’t deliver. CPM pricing is much lower today than before the Internet bubble burst, so implementing a display advertising campaign can be within the reach of your small to medium business…if your campaign effectively converts ad impressions to clicks.
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Social Media & Viral Marketing

With the buzz, exposure, and reach of social media, it’s no wonder why you see so many businesses promoting “Find us on Facebook” or “Follow us on Twitter.” Viral Marketing is a catch-all term for any form of marketing that has strong word-of-mouth appeal.

When people are engaged by, talking about, sharing, and passing along information about your business to their friends, family, and co-workers they are doing the  most coveted type of marketing that a business could want to implement.
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Smart Phone App Development

Smart phone apps are another digital tool to market your business. Like web video, smart phone app development can be surprisingly cost-affordable. Your small to medium business has a unique selling proposition (USP) and a smart phone app can be a highly interactive method for engaging customers and getting your USP introduced to prospective customers.
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